As I have talked about before, I recently read a Tolkien book for the first time ever (The Hobbit), and thoroughly enjoyed it. I felt that the book was fun to read, with many interesting events and characters adorning the story in an interesting way.
As Tolkien was a skilled philologist and an expert in languages, he used his techniques to come up with many words - character names, place names, names for an assortment of things - to further sell the illusion that we weren't merely reading fiction, but rather, reading a history book of a world that feels lived in, with concepts existing prior to any of the characters and places mentioned directly.
This emulates what we would feel when we open a book about ancient empires or some faraway country. Who wouldn't have their interest piqued when reading the story of Gilgamesh, or learning that the capital of Thailand - the city of Bangkok - is actually called "Krungthep Mahanakhon", and that the Mount Everest is actually called "Qomolangma" by the locals?
Many writers who admire Tolkien and other important authors seek to replicate this sense of wonder by creating "cool-sounding words", sometimes with difficult or unusual phonotactics to make it feel foreign enough, and building their world as they see fit.
Now, I think this is very interesting and valid, but I believe that they should avoid what I call "splinkt-splonkt writing". This is similar to dropping jargon and buzzwords in excess, but instead of technical terms, it's invented words or difficult loanwords that weren't given enough exposure for the reader to assimilate. Without enough context, these words, as cool as they might sound, can become distracting and confuse the reader.
It's like I'm reading the words splinkt-splonkt in continuous succession. Splinkt-splonkt. Splinkt-splonkt.
I have a feeling that this is more common in games, since they tend to be more open-ended than books, but I admit this is just my personal experience as a video game enthusiast rather than a book enthusiast.
Deep inside, I kind of wish that such games or books came with a glossary that explained the meaning of such words (etymology), and why they are spelled like that (orthography). Of course, this is just a random thought that I had once, and I don't really know how viable it is to do so. Anyway...
If this only existed in the realms of fantasy and fiction, that wouldn't annoy me that much. But turns out that the splinkt-splonkt mentality is also seeping into real life, via fantastically named apps.
I don't know the reason for this. I intuit it has something to do with how the technology field is oversaturated with Apps trying to do the same thing, but better - and thus, requiring a name that stands out, while also being short enough not to generate friction when people talk about it.
Thus, we see stuff like Floorp, Hoopla, Hulu and Tubi. It reaches a point that it doesn't even sound like language anymore, but just a collection of grunts and noises - sighs of despair, perhaps? - sickening everyone with meaningless combinations of letters.
I think that names are important, because that's how we refer to things, concepts and ideas, and it is how we share them with other people. I'm always eager to learn more concepts and words to go with it, but if it's employed excessively and without care, the end result will be an unintelligible word salad.
Show that you care about your creation by choosing names sensibly, and supplying some of them with proper explanation. This could probably be the start of something new and exciting to write about.